Last updated 25 September 2026
Brand & Reseller Guidelines
How stockists may present Busty. Our brand is inclusive, body-positive, women-owned and UK-based.
Using our logos and images
Approved stockists may use the Busty logo, product photography and videos from the trade portal to promote genuine Busty products online and in store. Do not alter, recolour, crop the logo, or combine it with other marks. Credit creators where shown. Rights end when your account closes.
Pricing (RRP and MAP)
RRPs: Boob Tape £25, Body Contour Tape £40, Nipple Covers £15. Please do not advertise below RRP without our written consent. You remain free to decide your actual selling price.
Marketplaces
No sales on third-party marketplaces (Amazon, eBay, TikTok Shop, Temu, Etsy or similar) without our prior written approval. Your own website and social channels are welcome.
Tone of voice — do
Celebrate all bodies, bust sizes and skin tones; show the range of shades; explain real wardrobe moments (bridal, backless, holiday, occasionwear); link to our application guidance.
Tone of voice — don't
Make medical, therapeutic or guaranteed-results claims; use body-shaming language; describe shades as "nude" or "flesh"; claim exclusivity or official partnership unless agreed in writing.